SayNow
Reach millions of music fans when they're engaged and on-the-go with the Apptera MobileAd Xchange. The SayNow service is a highly personal and accessible service connecting music lovers with messages from their favorite musical artists.
Generate revenue instantly with this truly interactive mobile channel featuring unprecedented conversion rate of 6% to 10%. Since this user base is primarily mobile, you can deliver targeted promotions and special offers directly to their mobile phone.
SayNow User Demographics
| Age of Users | 14-24 |
|---|---|
| Percentage of Mobile Users | 65% |
| Geography of Users | All Cities/States; US only |
| User Gender | 70% Female; 30% Male |
| Monthly Impressions | 6.5 Million* / 1.5-2M unique* |
Voice ads are 8 to 10 seconds in length and can be provided by the advertiser or recorded by Apptera ($35/ea.). There are two main types of promotions that can be played through Apptera's MobileAd Xchange to the SayNow service: Branding Ads and Targeted Ads.
Branding Ads are used to heighten awareness of an advertiser's product or service.
Targeted Ads use music category information.
| AD TYPE | MONTHLY INVENTORY | EXAMPLE AD |
|---|---|---|
| Branding Sponsor Ad (Run of Site) | 1 Million | Product Branding: "This call is sponsored by Microsoft Zune. Be the first on your block to own the new Zune and receive 5 free downloads." |
| Targeted –Geography | Hundreds of Thousands | SF Bay Area: "Get your Backstage Pass for Social Distortion at The Fillmore." |
| Targeted –Gender | Hundreds of Thousands | Female: "Stop by the MAC Counter at Nordstrom's for your free make-up consultation." |
| Targeted –Genre | Hundreds of Thousands | Rock: "Hey Fans, this is Patrick Stump, lead singer of Fall out Boy. Download our brand new song on Amazon before it hits your record stores. " |
| Targeted –Artist | Hundreds of Thousands | Chris Brown: "Make sure to get your official on-the-court NBA team gear in time for the Holidays." |
* For more information about advertising on Apptera's MobileAd Xchange to reach SayNow subscribers and other desirable consumers, send a message to advertising@apptera.com.