Research study underscores the impact of audio ads for engagement & emotions
A study from Radio Ad Lab which was conducted by Gallup & Robinson concludes that, "Radio ads have emotional impact on consumers that is equal to that of television ads." In other words, audio ads like Apptera's have an emotional impact on listeners comparable to TV. We would think this would be even more so with a "captive" mobile phone listener.
This conclusion underscores Apptera's commitment and vision as "the voice in mobile advertising" because if you translate this study to the burgeoning mobile advertising market, logic would lead you to believe (or at least certainly leads us to believe) that mobile audio ads like Apptera's are much more than likely to outperform visual banner and text ads. This is especially true because all of Apptera's audio ads are placed in a contextual manner that makes them more relevant to the listener. Of course, this is one of the important benefits of our Voice & Visual MobileAd Marketplace which makes our ads more relevant through consideration of demographics, geography, and more.
Click here to download the free Radio Ad Lab report, "Engagement, Emotions, and the Power of Radio"
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