The Voice In Mobile Advertising

Mobile devices are the "third screen" of advertising. As mobile devices increasingly become the consumer's primary mode of communication, the need for companies to harness the power of mobile advertising is critical. Apptera puts the "Voice" in mobile advertising.

Apptera's Voice & Visual Mobile Advertising Marketplace empowers mobile advertising by dynamically serving voice ads within the phone channel and enhancing them with interactive visual capabilities. Callers can respond to voice ads and have special offers such as coupons and promotional codes sent in real-time directly to their mobile device. This dynamic capability creates a level of advertising relevance and immediacy as powerful as any marketing technology being used today.

Given the richness of the ad content in Apptera's Voice & Visual Ads, more and more mobile marketers including Hollywood studios, major brands, mobile entertainment companies, and their agencies are generating excellent ROIs on our mobile advertising marketplace. Publishers in the marketplace include movie ticketing services (such as Movietickets.com and AOL's Moviefone), free-411 services (such as Jingle and AT&T), social music services (such as SayNow), and voice blogs and widgets on social networks (such as Facebook and MySpace).

Founded in 2001, Apptera is a privately held, venture-financed company headquartered in Silicon Valley.

To learn more about Apptera's mobile advertising solutions for advertisers and publishers, visit our home page.