The Voice In Mobile Advertising
Mobile devices are the "third screen" of advertising. As mobile devices increasingly become the consumer's primary mode of communication, the need for companies to harness the power of mobile advertising is critical. But even as SMS, MMS and mobile web gain traction, the "killer app" for mobile phones is still making phone calls.
Apptera puts the "Voice" in mobile advertising.
Apptera's Voice & Visual Mobile Advertising Network taps into the power of mobile advertising by dynamically serving voice ads to callers and enhancing those calls with interactive visual engagements. Callers can opt in to voice ads and have special offers such as coupons and promotional codes, videos, even maps and directions sent direct to their mobile device...immediately or at a time scheduled in the future. This dynamic capability creates a level of advertising relevance and immediacy as powerful as any marketing technology being used today.
The richness and high response rates of Apptera Voice & Visual Ads continue to draw more and more mobile marketers to our platform. Hollywood studios, major brands, mobile entertainment companies, and their agencies are generating excellent ROIs on our mobile advertising marketplace. Publishers in the marketplace include movie ticketing services (such as Movietickets.com, Moviefone and Fandango), free-411 services (such as Jingle and AT&T), social voice services (such as SayNow and HeyCosmo Blaster), and voice blogs and widgets on social networks (such as Facebook and MySpace).
Founded in 2001, Apptera is a privately held, venture-financed company headquartered in Silicon Valley.
Learn more about Apptera's mobile advertising solutions for advertisers and publishers.