Products

At the center of Apptera's product portfolio is the MobileAd Core. MobileAd Core includes the ad provisioning, serving, reporting and administration capabilities necessary for monetizing phone interactions. With an easy-to-use Web interface, it gives advertisers, ad agencies, and administrators the ability to define and target multimedia ad campaigns and measure their effectiveness. MobileAd Core also features a bidding engine that regulates the order in which ads are served based on highest potential value, maximizing the level of monetization.

Complimentary to the MobileAd Core, Apptera's product portfolio includes several add-on capabilities that provide incremental value to both advertisers and service providers.

• MobileAd Account Manager – supports advertiser self-enrollment and billing via third party payment gateways
• MobileAd Publisher – streamlines ad provisioning by helping advertisers create content and service providers control quality
• MobileAd Voice Assistant – allows advertisers the convenience of using the phone to record audio content and change the status of their ads
• MobileAd Analyzer – gives advertisers and service providers an enhanced level of reporting and analysis for campaign trending and industry benchmarking
• MobileAd Personalization – enables an additional level of ad targeting based on individual caller history and caller affinities
• MobileAd On-Deck – helps mobile device users manage coupons and text messages, including point-of-sale retrieval, opt-in preferences, and forwarding to friends and family
• MobileAd Transactions – gives service providers the ability to complete ad related transactions on behalf of advertisers using voice automation