Technology

Apptera's Mobile Commerce technology enables service providers (telcos, wireless carriers, VoIP providers, and enterprises) to monetize phone interactions through one-to-one advertising at the critical point of customer action. Drawing from a variety of third party sources, Apptera's technology assembles the information necessary to target advertising campaigns and fulfill resulting transactions using voice and visual content.

Mobile Advertising Examples

• Ad-sponsored directory service – a restaurant attracts a caller seeking dinner reservations by playing an audio teaser and offering a coupon for a free margarita; visual driving directions are sent upon request
• Movie show times service – a cinema company up-sells a gift card or a studio promotes merchandise to callers asking about a particular theater or movie
• Online auction service – an electronics retailer offers camera accessories to people receiving bid status calls for a camcorder auction
• Grocery chain – a pharmaceutical company promotes an allergy medicine during flu season to a caller filling a prescription; the medicine is added to the caller's order upon request
• Financial institution – a bank promotes its mortgage products to qualifying customers calling to check balances or transfer funds; a rate quote can be provided to interested callers
• Airline – an interactive audio ad from a rental car company offers a free upgrade and reserves a particular make and model for a caller booking a flight

Using Apptera's patented ad targeting and relevancy engine, advertisers can market to mobile and traditional phone users in the combination of media formats best matching the capabilities of the hand-set, including audio clips, images, and text messages. Campaigns are targeted using a robust set of rules that pinpoint an ad for a particular locality, caller intent, business category, and timeframe. Additional rules control the rate at which ads are offered, the spend, and the action to be taken for opt-ins. Actions include call transfers to a business line and automated transaction completion, such as closest locations and hours, driving directions, product availability, price quotes, order status, and reservations.