Empowering Commerce
Today's mobile consumer has high expectations. Their on-the-go lifestyle requires that mobile capabilities provide a high degree of autonomy and immediate gratification. From tailored promotional offers to the rapid fulfillment of search inquiries, the demand for personalization and advanced self-service capabilities has never been greater.
As a leading technology provider for the "In-Call" experience, we clearly understand that Empowering Commerce is more than just making a sale. Our Commerce Suite solution, which leverages advanced voice-automation capabilities, will allow you to:
- Enable your customers with highly desired self-service capabilities
- Transact critical business processes
- Promote key marketing messages on every single inbound call
Advantages
Apptera's Commerce Suite provides a number of advantages for any business. Aspects of each component cater directly to the needs of the modern, mobile consumer, creating a greater overall experience for both businesses and their customers.
Enable and Transact:
- Allows businesses to automate routine customer service requests, decreasing costs and improving efficiency by freeing live agents to focus on strategic initiatives
- Enhance the caller experience and improve customer satisfaction by eliminating "on hold" time and expediting the fulfillment of caller requests
Promote:
- Allows customers to leverage an untapped market and increase revenues as a result
- Promotes to customers on every single inbound call
- Allows for the management of promotions in real-time, enabling our customers to react immediately to changes in the market through our intuitive, web-based interface that is geared for non-technical lines of business
Enable
The Enable component of our Commerce Suite provides the automated self-service capabilities demanded by the mobile consumer. They have neither the time nor the patience to wait on-hold for a live agent. While driving, they cannot afford to look at their device and push multiple keys. The ability to quickly access information via voice commands is essential. The Enable component provides a complete solution for critical self-service capabilities, including:
Status
Provide real-time updates on the status of orders, shipments, and inventory
Location & Driving Directions
Help customers locate retail sites quickly and provide corresponding driving directions
Hours of Operation
Ensure that your operating hours are known for each retail location
Account Management
Allow updates to contact information and account preferences
Catalog Request
Capture personal information required to send out catalogs and other promotional materials
Account Balance
Offer the latest balance for one or multiple accounts
Promote
The Promote component represents the "glue" of the Commerce Suite, to bond with Enable and Transact. Its advanced promotions management capabilities allow companies to deliver targeted and personalized advertisements on every single inbound call, including:
Market-driven, real-time messages strategically placed within the call flow
Listen to an example
Special offers made to callers using the Enable self-service capabilities
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Up-sell and cross-sell promotions within the Transact purchasing process
Listen to an example
Any type of message you want to promote to your valued customer base
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Transact
The Transact component is the key driver for fulfilling commerce transactions. Leveraging the capabilities of e-commerce via the "In-Call" experience, the mobile consumer can immediately act upon or respond to a promotional ad. Through integration into applicable back-office systems such as ERP, CRM, order management, etc., critical business processes can be handled on a real-time basis, including:
Purchases
Handle complete order transactions including capture of payment and shipping information
Listen to an example
Re-orders
Accommodate repetitive transactions such as prescription refills
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Payments
Facilitate a wide variety of payments for products and services
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Appointments
Schedule appointments for services such as cable and utilities
Reservations
Book reservations for hotels, airlines, and rental cars
Listen to an example
