Apptera Selected by AlwaysOn as OnMedia Top 100 Winner

Recognized for game-changing strategies in advertising, marketing, and promotion

San Bruno, CA, January 22, 2008 – Apptera, a leading provider of technology for mobile advertising, search and commerce, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. Apptera was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Apptera and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEOšs from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. Fifty of the top CEOšs from the OnMedia 100 will present their market strategies to a panel of industry experts in a "CEO Showcase."

"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."

The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.

Apptera's MobileAd Technology enables voice ad-insertions, matching the intent and preferences of the caller, within in-bound or out-bound calls. The ability to place targeted In-Call ads provides greater value and much higher conversion rates than traditional advertising channels, and in turn, generates additional revenues by completing the sale over the phone.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/

"We are honored to be recognized by the AlwaysOn Network as an OnMedia Top 100 Winner," said Marketta Silvera, CEO, Apptera. "Apptera really is providing game-changing strategies in advertising and marketing. This includes being able to reach teenagers and young adults through voice widgets on MySpace and Facebook. Beyond our work with Free-411 providers, eBay and MovieTickets.com, this gives marketers unprecedented ability to influence mobile consumers with targeted voice advertisements that garner exceptional click-thru rates."

About Apptera
Apptera provides technology for mobile advertising, search & commerce. Apptera's MobileAd Technology is currently being leveraged by Free-411 services, eBayšs auction alert service and MovieTickets.com's ad-sponsored ticket service. This technology helps companies increase revenues through ad-serving capabilities and campaign management solutions. The services are provided In-Call at the exact moment a consumer is interacting with a business over the phone. Dozens of companies have adopted Apptera's technology and through these customers, more than 1,800 businesses in the communications, retail and financial industries use Apptera's award-winning solutions. Apptera was recently named a Top-100 private company by AlwaysOn and received two technology innovation awards in Europe and the U.S. Founded in 2001, Apptera is a privately held Silicon Valley-based technology company funded by leading venture capital firms. For additional information, visit www.apptera.com.

About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.