Coverage

Read a selection of Apptera and Industry news articles and research studies.

Apptera Googles Voice Ads
Red Herring: January 31, 2007
Apptera, a five-year-old startup, is out to prove the "voice is a commodity" crowd wrong. The San Bruno, California-based company on Wednesday introduced MobileAd Technology, an advertising marketplace that inserts ads in phone calls through a Google-style bid system.
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AlwaysOn Media in NYC Looks at Mobile
Mopocket: January 31, 2007
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Apptera Brings Search Approach To Mobile
DM News iMarketing News Daily: February 1, 2007
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Apptera Releases MobileAd Technology
Call Center Magazine: February 1, 2007
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Which Way Is 'Next'?
ClickZ: February 2, 2007
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1-800-YellowPages: AT&T's Entrée into Free DA
Opus Research: December 2006
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AT&T Test Ad-Supported Directory Assistance
MarketingVox: The Voice of Online Marketing: December 18, 2006
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AT&T Rolls Out Ad-Supported Directory Assistance
ClickZ News: December 15, 2006
By Kevin Newcomb
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Conversations on Mobile Search:
Opus Research: October 31 2006
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Automate Key Customer Interactions Using Speech Recognition
RetailSolutions: September 2006
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ERA Interviews Members and Friends:
ERA E-News Weekly: July 26, 2006
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Are You Automating Calls or Serving Your Customers?
Telephone Strategy News: October 2005
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