Mobile Advertising that Drives TV Tune-in
We've created buzz for super heroes, restaurants and charities. Now we're teaming up with CBS television to bring Buzzz to "Harper's Island," a hot new series premiering Thursday, April 9.
For the past 4 weeks, CBS has been using our award-winning Mobile Advertising Marketplace to promote their new 13-episode murder mystery by running Voice & Visual MobileAds on both our Movie and Mobile Generation Channels. Not only do these ads grab attention and provide great branding, they do a lot more.
That's where the Buzzz comes in.
Callers dialing from mobile devices can opt to receive weekly Buzzz Alert(TM) text messages that remind them to tune in to "Harpers Island" throughout the series. [Note: we purposely spell buzz with 3 z's to symbolize the buzzing of cell phones simutaneously going off across the country when we send out our alerts].
Our approach is getting attention because it's far more targeted than typical mobile advertising campaigns. By leveraging the pinpoint precision of our platform, we're enabling CBS to deliver its message to an audience most likely to be interested in "Harper's Island."
On our Movie Channel (Moviefone and MovieTickets.com), the ads are triggered off requests for movies that fit with the Harper's Island demographic...titles like Duplicity, Watchmen and Last House on the Left. On our Mobile Generation Channel, which focuses on sites that reach the 18-34-year-old audience, we're targeting people who receive calls via the HeyCosmo Blaster service, a social-planning tool.
We've run a number of successful campaigns before with Hollywood, starting with the Iron Man/Hulk campaign for Universal Motion Pictures. And we've run promotional campaigns that have gotten Buzzz for restaurants near a caller's movie theater of choice.
In case you're wondering, "Harper's Island" is about a group of family and friends who travel to a secluded island for a wedding only to see the characters getting murdered one by one by an unknown assailant each episode. As the CBS website says, by the end of the 13 episodes, all questions will be answered and the killer will be revealed.
By then, we hope to have driven thousands of new viewers to the series and demonstrated that voice and visual advertising is truly a ‘killer' mobile marketing platform!
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