Enterprises & Social Networks
Enterprises & Social Networks
As consumers rely progressively more upon mobile technologies, the inbound phone channel will become a vital link between companies and their customers. Consumers will expect direct communication and the ability to accomplish a wide variety tasks. It is essential for companies across multiple industries to address this challenge, both in terms of operational efficiencies and marketing prowess.
To this end, Apptera has crafted its technologies to directly address the needs of enterprises in a growing number of industries:
Social Networks
Connect with the millions of teens and young adults when they are interacting on social networks and blogs. Use the power of voice through Apptera's MobileAd Xchange to promote products, services, movies and TV shows to this highly coveted demographic.
Apptera's partner, Snapvine, has created a voice widget that millions of users have placed on their social networking home pages like MySpace and Facebook (and Bebo, Xanga, etc.). The Snapvine Voice Player enables users to communicate via voice with friends in each of their social networks – it's easy to use and works with any cell phone and service. Apptera's MobileAd Technology inserts short targeted voice ads into the audio prompts of the Snapvine service as well as into the home page greetings.
By nature, these ads will reach a highly connected, young mobile audience – the "Trend Spreaders." Ads can also be further targeted by geography, gender and interests.
User Demographics
- Range of user's age: 15 to 34
- Median age: 22
- Gender split: 55% Female; 45% Male
- Registered users: 5+ Million
Voice ads are much more valuable than "impressions." The direct voice-to-ear connection is much more compelling than a casual impression which may or may not be seen.
There are two main types of promotions that can be played through Apptera's MobileAd Xchange to the social networking and blog sites: Branding Ads and Targeted Ads.
| ADTYPE |
MONTHLY INVENTORY |
EXAMPLE ADS |
| Branding – Sponsor Ad (Run of Site) |
Millions |
This audio is sponsored by "American Idol," don't forget to watch Idol tonight at 8pm on Fox. |
| Targeted – Geography, Age, Gender, Interest |
Hundreds of Thousands |
Targeted to users over 16 years old in CA:
This audio is sponsored by Progressive Insurance. New drivers should visit Progressive.com to save hundreds of dollars on car insurance. |
* If you want "Trend Spreaders" and other desirable consumers to hear your message, call (650) 635-0617 or send a message to advertising@apptera.com.
Dining & Entertainment
Choosing an establishment for dining out or enjoying a night on the town is, in many cases, based on impulse decisions. With so many options for consumers to choose from, it is essential that Dining and Entertainment companies advertise their establishments over the phone channel as well as provide quick and easy access to information such as locations, driving directions, hours of operation, and show times for theatres. Apptera brings these capabilities to the mobile consumer in an expedited and automated way. Specific areas of focus include:
- Movie Theaters
- Chain-based Restaurants
- Quick Service Establishments
Finance, Insurance, & Healthcare
Locating an ATM or branch location. Finding out the latest status of an insurance claim. Automatically scheduling a doctor's visit. In today's hectic lifestyle, mobile consumers demand the ability to access this information in an expedited and automated fashion. Apptera not only has the answer to these self-service capabilities but can turn every call into a promotional opportunity. Specific areas of focus include:
- Retail Banks & Credit Unions
- Brokerage & Investment Services
- Home/Auto/Life/Health Insurance
- Health Management Organizations (HMOs)
Retail
Maximizing customer satisfaction and driving increased revenue requires effective execution beyond the sales floor. From store finders to order status to personalized promotions with MobileAd Technology, Apptera's In-Call experience can help turn the inbound phone channel into the hottest new addition to a retailer's marketing mix.
With Apptera¹s MobileAd
Technology You Can Create Voice Ads Targeting Your Customers While They¹re On Hold:
- Offer specific products or services aligned with their initial request
- Allow them to opt-out of hearing promotional messaging
- Announce they won¹t lose their place in line
- Deliver driving directions, targeted coupons, promotional offers, etc.
Listen to an example of a promotional voice ad
Promote Store-Branded Products, Services and Specials
- Increase sales of higher-margin in-house products
- Promote previously not-purchased products
Listen to an example of a branded voice ad
Create New Revenue Streams with Ad Revenue
- Utilize more of your suppliers co-marketing dollars
- Increase sales of suppliers products
- Strengthen relationships with suppliers
Listen to an example of a marketing voice ad
Specific Areas of Focus:
- National Chains
- Supermarkets
- Drug Stores
- E-Commerce
- Catalogs
Transportation & Logistics
The ultimate value of a Transportation and Logistics provider lies not only in the movement of goods but in the location information of goods en route. Today's companies demand real-time access to the status of their shipments. Apptera ensures that this information can be accessed quickly and in an automated fashion via the inbound phone channel. As today's employee relies more on their mobile device, the phone channel becomes an increasingly vital connection. Specific areas of focus include:
- Asset-based Carriers
- 3rd Party Logistics Providers (3PL)
- Parcel Services