Communications Providers
The offerings of major Communications Providers look much different today than they did several years ago. From bundled offerings to a myriad of IP-based services, the choice of the consumer has changed considerably. In order to attract and maintain the consumer's business, Communications Providers must continually push the bounds of their current business model in order to stay competitive and relevant. Apptera's specific focus resides upon the following types of providers:
- Telecommunications
- Wireless
- VoIP
- Cable, Satellite, & Broadband
Services
Apptera understands competitive market forces and is actively engaged with leading Communications Providers to focus on the next wave of services that lend themselves to monetization:
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Ad-Sponsored Directory Assistance
Apptera's MobileAd Technology directly addresses the market transition within Directory Assistance from a user-based fee to that of a sponsorship-based model. Rather than consumers paying on a per-listing basis, the cost will now be supported by enterprise-generated ads. Communications Providers now have the opportunity to financially benefit from our technologies by garnering more advertisers, a higher ad quantity, a greater value-per-ad and new types of revenue streams.
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Call Monetization
Currently, several VoIP companies provide free-calls to customers – but not for long. Looking for ways to monetize these calls, companies are deciding between having users sign-up for monthly subscriptions, like with a cellular plan, or pay-per-call, like with a landline phone. But a third option exists. Communication companies can monetize their service offerings with sponsor-based ads (rather than consumer-based fees) to support new and future revenue streams. They can then give their customers a choice of which type of service to sign up for, and Apptera can supply the ad technology.
