FAQ

How does Apptera compare to other Mobile Advertising Companies?
All mobile advertising companies are striving to reach consumers on the go, since cell phones have become so pervasive recently. Most advertisers send an ad to a handset that a user may or may not see and may or may not want. Apptera can send ads that are platform/handset independent since Apptera places ads within a call; In-Call Advertising. These ads are targeted and can be personalized so that they match the intent and preferences of a caller; and thus, are often welcomed and embraced by the consumer.

Once a caller requests information or would like to conduct business, Apptera can also handle those requests and transactions. Other mobile advertising companies don't have the depth of technology to provide these types of valuable services.

What does Apptera do differently for Enterprises looking for Commerce solutions?
Apptera has handled millions of informational and transactional calls over the past several years for some of the largest banks and retailers in the world. Beyond just being able to efficiently handle catalog requests, address changes, order purchases and order statuses, Apptera can also provide personalized up-sell promotions.

So while other companies providing commerce solutions can reduce a company's costs, Apptera does more. Apptera increases the revenue of companies that adopt its solutions.

Everyone says they can improve ROI – how is Apptera different? How can you truly improve ROI?
Other companies can provide automation software and reduce a company's costs; and yes, that improves the ROI. Not only can Apptera reduce costs, sometimes as much as 80% of handling a call, but it can also increase revenues, sometimes as high as 10 to 20% in a given campaign. This is done with targeted advertising as well as personalized up-sell campaigns.

When added together, decreasing costs AND increasing revenue really improves ROI!